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These 6 Copywriting Tips Are the Key to Your Success
by Melissa I.

Knowing the key elements of successful copywriting is essential when you first begin to write sales copy. The difference between good and bad copy is simply the number of conversions it creates or actions it drives. Once you have mastered the basic principles of good copy you can begin to work on developing your own style and structure, and testing various copywriting formulas that work for you.

Believe in Your Product

In order to sell a product successfully you need to be passionate about it yourself. If you don’t believe in the value of the product yourself, how are you going to convince somebody else to buy it? Get as much information as you can about the product and, if appropriate, test it yourself. The preparation work you put in will shine through your copy, and increase your conversion rate.

Promote the Benefits of Your Product

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Tradeshows And Networking Is The Lifeblood Of Industry
by Rose Bevington

Staying on the cutting edge of your industry is important to all business leaders. Having access to the latest technologies and innovations allows you to stay at the front of your field.

Many events are held each year by professional organizations in an attempt to bring together the main players of a particular industry and allow them to exchange ideas and build relationships. These events include conferences, trade shows, and informative lectures.

Trade shows are among the most common ways for people that are interested in networking. They generally take place in large venues where businesses are given their own space and allowed to set up booths and advertise.

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Getting Inside the VORTEX
by Colleen F

An often-overlooked source of increased sales is your current customer list. I am constantly amazed at the number of sales professionals and companies that do nothing to encourage repeat sales, up sales and cross sales within their own customer list.

As I write this, many of my clients are struggling with how to ensure they finish their selling year at or above target. My message to you is go back to your current customer list.

Your customer list is your most important sales asset. Not only is it easier to sell more to existing customers (because they already like you and trust you), it is more profitable. The most recent studies show that repeat sales are up to 15 times more profitable than new sales. If you are a business owner – this statistic should excite you! If you are a sales rep, take note that one reason repeat sales are more profitable is because repeat sales are faster. When I teach Sell More, in Less Time, and Make More Money we focus on relationship building to ensure you are capturing as many repeat sales as possible, for this very reason.

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Home Business Comparison Worksheet
by Diane Drayer

When you start your search for the perfect Direct Selling or Network Marketing business, here are some valuable questions to ask when comparing companies and opportunities:

1) Start up cost should be minimal. Start up cost in direct selling and network marketing companies are usually modest and mainly to cover the cost of the sales kit.

Q. What is the company's start up cost?
Q. What comes with a new Distributor/Consultant kit?

2) Some companies require a monthly purchase.

Q. Is there a monthly minimum purchase requirement and if so, how much is the monthly investment?

3) Most companies submit the local state sales tax, however, there are a few that do not.

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Why Choose Direct Sales?
by Chris Carroll

The direct sales industry has seen a phenomenal growth surge in the past few years. For many people it is the answer to prayers brought on by the downsizing of Corporate America, the high prices in the economy forcing two incomes and the need for parents to control their schedule while having a parent at home with the kids. The back to basics force in the USA is doing great things for Direct Sales.

But some people are fearful of Direct Sales. It has taken on a stigma in some instances with companies going out of business; tales of huge earnings to be made in little or no time; inflated stories of large down lines that will support you in wealth for the rest of your life while working little to no hours. But these stories are getting fewer and farther between as people realize that they don’t need to pollute the minds of their potential new business people.

Direct Sales is an industry where you can truly make yourself or not. Given the right product and good methods of marketing yourself, Direct Sales is an awesome business arena to check out if you are in looking for your next venture.

Why choose direct sales? For one, the positives far outweigh the negatives.
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